July 1, 2023

July 1, 2023

Toyota Crown Campaign

Toyota Crown Campaign

Toyota Crown Campaign

McCafé needs social media despite being a big company because it helps maintain brand relevance, engage with younger audiences, and compete with rising specialty coffee chains. It’s a platform for showcasing new products, promotions, and seasonal offerings while building a loyal community. Social media also allows real-time customer interaction, feedback management, and trend adaptation.

McCafé needs social media despite being a big company because it helps maintain brand relevance, engage with younger audiences, and compete with rising specialty coffee chains. It’s a platform for showcasing new products, promotions, and seasonal offerings while building a loyal community. Social media also allows real-time customer interaction, feedback management, and trend adaptation.

McCafé needs social media despite being a big company because it helps maintain brand relevance, engage with younger audiences, and compete with rising specialty coffee chains. It’s a platform for showcasing new products, promotions, and seasonal offerings while building a loyal community. Social media also allows real-time customer interaction, feedback management, and trend adaptation.

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Dribbling
Dribbling

Year

2023

Client

Toyota

Category

campaign

Product Duration

2 Week
Research
Research
Research

The Toyota Crown, a beloved model during its glory days in the '80s and'90s, returns. This nostalgic model is now modernized and frankly, controversial. The young, the old, the nostalgic, the progressive, the bold, the sleek, the elegant, and even the loud. Each has a unique perspective, and we aim to connect with them

Design
Design
Design

Toyota Crown 2023 is not for everyone. so, and Instead of doing a conventional "tell" campaign, we will take the conversation-driven approach centered around "The Debate."

Basketball
Basketball
Basketball
Development
Development
Development

We're not afraid of a little controversy. We will create a podcast debating the two sides. While some may see the 2023 model "killing a classic" others may consider it a "perfect progression" To some it is bold, to others it is classy.

And even if they're very different views, they're both right!

Dribbling
Dribbling
Dribbling
Basketball Board
Basketball Board
Basketball Board
  • More Works More Works

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//FAQ

Concerns

Frequently

Asked Questions

01

What industries have you worked with?

02

What makes your creative direction unique?

03

How can we collaborate with you?

04

Do you offer freelance services?

05

What is your approach to branding and design?

06

Can you handle both digital and print media?

03

//FAQ

Concerns

Frequently

Asked Questions

01

What industries have you worked with?

02

What makes your creative direction unique?

03

How can we collaborate with you?

04

Do you offer freelance services?

05

What is your approach to branding and design?

06

Can you handle both digital and print media?

//FAQ

Concerns

Frequently

Asked Question

What industries have you worked with?
What makes your creative direction unique?
How can we collaborate with you?
Do you offer freelance services?
What is your approach to branding and design?
Can you handle both digital and print media?

03

//FAQ

Concerns

Frequently

Asked Questions

01

What industries have you worked with?

02

What makes your creative direction unique?

03

How can we collaborate with you?

04

Do you offer freelance services?

05

What is your approach to branding and design?

06

Can you handle both digital and print media?