Year
2023
Client
Toyota
Category
campaign
Product Duration
2 Week
The Toyota Crown, a beloved model during its glory days in the '80s and'90s, returns. This nostalgic model is now modernized and frankly, controversial. The young, the old, the nostalgic, the progressive, the bold, the sleek, the elegant, and even the loud. Each has a unique perspective, and we aim to connect with them
Toyota Crown 2023 is not for everyone. so, and Instead of doing a conventional "tell" campaign, we will take the conversation-driven approach centered around "The Debate."
We're not afraid of a little controversy. We will create a podcast debating the two sides. While some may see the 2023 model "killing a classic" others may consider it a "perfect progression" To some it is bold, to others it is classy.
And even if they're very different views, they're both right!