Year
2023
Client
ila Jordan (ABC Bank Jordan)
Category
brand launch
Product Duration
3 Weeks
ila Bank is a digital, mobile-only banking app in Jordan, designed to provide a seamless and personalized banking experience. Launched by Bank ABC in October 2022, ila aims to revolutionize personal finance by offering a range of smart banking products and services accessible 24/7 through your mobile device.
ila Bank Jordan’s brand design embodies a sleek, modern, and digital-first identity, emphasizing simplicity and innovation. The minimalist lowercase logo and rounded typography create a friendly, accessible feel, while the dominant green color symbolizes trust, growth, and technology. The mobile app features an intuitive UI with dark mode compatibility, smooth gradients, and a seamless user experience. Marketing visuals focus on clarity, empowerment, and a tech-savvy audience, with engaging animations and a conversational tone.
ila Bank Jordan’s Instagram stories, posts, and printed materials follow a modern, clean, and minimalistic design approach, consistent with its digital-first identity. Here’s a breakdown of their visual communication style
ila Bank is built on the concept of "banking without boundaries," designed to be a fully digital, mobile-only bank that removes the traditional hurdles of banking. Unlike conventional banks that rely on physical branches, ila operates entirely online, making banking simpler, faster, and more accessible to a tech-savvy, modern audience.
