Year
2024
Client
UMNIAH Jordan
Category
Business
Product Duration
3 Weeks
Umniah retains its cost-effective image, it's no longer considered the worst performer. However, unlike Zain (youth) and Orange (business/government), Umniah lacks a clear brand association and target audience. This suggests Umniah needs to define its positioning beyond affordability to effectively compete and connect with a specific market segment. The data highlights a need for Umniah to refine its brand strategy.
For many, technology feels like navigating through a device, half in, half out, trying to make sense of all the layers. Big words, confusing features, and sky-high prices make it seem out of reach for many.
People think, "Is this really for me?"
Capture
Highlight Umniah broadband as a flexible service tailored to individual needs, whether big or small, with a "just right" promise.Connect
Showcase Umniah's broadband solutions by linking them to specific usage scenarios, catering to everyone from light users to hardcore gamers.Commerce
Simplify broadband plans by connecting data allowances to relatable activities, like streaming football 24/7, making choices easier for customers.Commit
Encourage customers to evaluate or upgrade their plans while offering resources to optimize their broadband experience.
Running a business is a constant balancing act. From managing employees to keeping customers happy and staying ahead of competitors, there's already so much on your plate. When it comes to technology, you'd expect it to make things easier but it often does the opposite.
