Year
2024
Client
Yamaha Jordan
Category
Campaign
Product Duration
1 Week
Before introducing Yamaha as a brand, we tease audiences with a simple message: on the way. This highlights our concept of capturing the journey of a rider from the get-go, and keeps users on their toes. We localize the visuals to bring the message closer to home, with a striking sign off to wrap up. No bikes or scooters included yet, and we do this to create a personal connection with our audiences instead of talking to them as a brand.
time to introduce Yamaha as the brand to take you on your journies this Ramadan. We bring the reality of becoming a Yamaha owner closer to our audience by showing lifestyle shots of it in action, with each bike line attributed to its appropriate consumer and context. We color coordinate each bike line to create a memorable and identifiable distinction, and here we can see how the idea of capturing our audience's journies can really thrive.
Once we get people interested in the brand, we now show them how much closer they are to making their first journey with Yamaha.
This is where the tacticals come in, and we isolate the bike so our audience can imagine themselves on it.
Here, our journey intertwines with the bike, creating a clear connection with the brand, the bike, and the future adventures that await our potential riders down the road.
The potential to expand on this concept is endless. Whether it's showing people the routes they can take with their new bikes during Ramadan, or using these visual elements in the real world, our concept lives in multiple media.
With this tagline, we can create journies with existing and new Yamaha owners beyond Ramadan, establishing our brand as the one that wants to take you on your adventures no matter who you are. We personalize our message based on the journies that people are taking with Yamaha, and create user generated content and much more through the hashtag:
