January 3, 2024

January 3, 2024

Yamaha Ramadan 2024

Yamaha Ramadan 2024

Yamaha Ramadan 2024

Being a yamaha bike owner is a journey, and Ramadan is full of them. We captured the journeys that bike and scooter owners take during the holy month, and used them to create our visual direction.

Yamaha has a wide range of riders, and we wanted to represent them all in this campaign. These visuals are not only human centered, but entice non-riders to join the thrill.

Being a yamaha bike owner is a journey, and Ramadan is full of them. We captured the journeys that bike and scooter owners take during the holy month, and used them to create our visual direction.

Yamaha has a wide range of riders, and we wanted to represent them all in this campaign. These visuals are not only human centered, but entice non-riders to join the thrill.

Being a yamaha bike owner is a journey, and Ramadan is full of them. We captured the journeys that bike and scooter owners take during the holy month, and used them to create our visual direction.

Yamaha has a wide range of riders, and we wanted to represent them all in this campaign. These visuals are not only human centered, but entice non-riders to join the thrill.

Man Smoking
Man Smoking
Man Smoking

Year

2024

Client

Yamaha Jordan

Category

Campaign

Product Duration

1 Week
Capture
Capture
Capture

Before introducing Yamaha as a brand, we tease audiences with a simple message: on the way. This highlights our concept of capturing the journey of a rider from the get-go, and keeps users on their toes. We localize the visuals to bring the message closer to home, with a striking sign off to wrap up. No bikes or scooters included yet, and we do this to create a personal connection with our audiences instead of talking to them as a brand.

Connect
Connect
Connect

time to introduce Yamaha as the brand to take you on your journies this Ramadan. We bring the reality of becoming a Yamaha owner closer to our audience by showing lifestyle shots of it in action, with each bike line attributed to its appropriate consumer and context. We color coordinate each bike line to create a memorable and identifiable distinction, and here we can see how the idea of capturing our audience's journies can really thrive.

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Commerce
Commerce
Commerce

Once we get people interested in the brand, we now show them how much closer they are to making their first journey with Yamaha.

This is where the tacticals come in, and we isolate the bike so our audience can imagine themselves on it.

Here, our journey intertwines with the bike, creating a clear connection with the brand, the bike, and the future adventures that await our potential riders down the road.

Man Smoking
Man Smoking
Man Smoking
COMMIT
COMMIT
COMMIT

The potential to expand on this concept is endless. Whether it's showing people the routes they can take with their new bikes during Ramadan, or using these visual elements in the real world, our concept lives in multiple media.

With this tagline, we can create journies with existing and new Yamaha owners beyond Ramadan, establishing our brand as the one that wants to take you on your adventures no matter who you are. We personalize our message based on the journies that people are taking with Yamaha, and create user generated content and much more through the hashtag:

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//FAQ

Concerns

Frequently

Asked Questions

01

What industries have you worked with?

02

What makes your creative direction unique?

03

How can we collaborate with you?

04

Do you offer freelance services?

05

What is your approach to branding and design?

06

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03

//FAQ

Concerns

Frequently

Asked Questions

01

What industries have you worked with?

02

What makes your creative direction unique?

03

How can we collaborate with you?

04

Do you offer freelance services?

05

What is your approach to branding and design?

06

Can you handle both digital and print media?

//FAQ

Concerns

Frequently

Asked Question

What industries have you worked with?
What makes your creative direction unique?
How can we collaborate with you?
Do you offer freelance services?
What is your approach to branding and design?
Can you handle both digital and print media?

03

//FAQ

Concerns

Frequently

Asked Questions

01

What industries have you worked with?

02

What makes your creative direction unique?

03

How can we collaborate with you?

04

Do you offer freelance services?

05

What is your approach to branding and design?

06

Can you handle both digital and print media?